Consumer packaged goods
Launch one packaged consumer product through direct sales and selected retailers.
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01 / Why it can workThe upside
A repeat purchase product can grow through distribution and brand recognition.
02 / Watch forThe hard part
Minimum order sizes, retailer terms and low repeat purchase can trap cash in stock.
03 / CostsWhat the first budget covers
Product development, packaging, initial run, samples and distribution allowance. Expect roughly $10,000–$75,000 for a lean first version, before your own living costs.
04 / First customerYour first paying step
Validate demand with a small batch and calculate margin after freight and retailer discounts.
05 / GrowthHow it grows
Track reorder rates and sell-through before increasing the next production run.
Business snapshot
Consumer packaged goods scores
Startup difficulty8/10
Operating difficulty8/10
Economic potential8/10
Scalability8/10
Resale potential7/10
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