Defensible

Craft brewery

Brew beer and sell it in a taproom and through local distribution.

Last updated

Startup budget$50,000–$250,000 FormatLocal Revenue modelPer sale

01 / Why it can workThe upside

Licensing, brand loyalty and distribution access are hard to copy once in place.

02 / Watch forThe hard part

Equipment, permits and long lead times tie up a lot of money before sales start.

03 / CostsWhat the first budget covers

Brewing system, permits and licences, premises fit-out, kegs and packaging. Expect roughly $50,000–$250,000 for a lean first version, before your own living costs.

04 / First customerYour first paying step

Brew at a contract or shared facility and test recipes at local events.

05 / GrowthHow it grows

Grow taproom traffic and wholesale accounts, then expand capacity.

Business snapshot

Craft brewery scores

Startup difficulty9/10
Operating difficulty8/10
Economic potential6/10
Scalability6/10
Resale potential6/10

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